Smells Like Trust

[rejectomorph]

Scientific American: Hormone Elicits Trust in Humans
I find this fascinating, and a bit scary. It could prove helpful, but also seems like something that might easily be abused. I imagine salesmen wearing a cologne made with the stuff, or aerosols being spewed into rooms full of potential marks at those events where they peddle timeshares and the like. It's a brave new biochemical world. But who gets to run it?

Comments

[rejectomorph]

I can imagine a whole new industry of synthetic hormone-like products intended to entice or to repel or to intimidate or to counteract the effects of other products. To the pharmaceutical industry, this probably smells like money.